Very impressed. Exactly what I needed. Love the storage in back for diapers. More storage than competition bags. Larger than the Nuby brand.

This backpack really helps simplify outings with my baby. Everything is easier to access, organized, and ready when I need it.

Besides being multifunctional, this backpack has a TON of storage. It can really fit a lot more than many backpacks, without weighing down or being heavy. I also really like that it has a built-in booster seat and changing pad which makes it easier to eat and do changes on the go.

The material feels really premium, and I love how versatile the bag is. We've even used the mat for naps and playtime.

I got this for bikepacking. It fits in a panier perfectly and provides extra pockets to organize all the little items you need to bring but don't want to just dump into a large bag. I also have a hiking backpack with a loop to hang a water bladder to; I use the loop on this to attach to that loop and pack extra snacks, first aid items, an extra water bottle (it's nice to have it inside the backpack).

Great light weight organizer for on the go office work. We are traveling in the summer but I have to keep up with work projects so this is a perfect way for me to keep all my office related things in one place. I can also hang it in the car or elsewhere and have everything I need easily accessible. Nice storage capacity and good fit for my needs. I like the color and the functionality of this product as well!

Took the FlexPack Urban on my flight to Chicago and it made a huge difference. My backpack went in the overhead bin, and this slim organizer stayed under the seat with all my essentials — laptop, chargers, two pairs of glasses, and snacks. Everything was within reach and I had more legroom. Total game-changer for air travel!

I used this on a photography trip to help keep the supporting gear organized. I had a back with a large laptop sleeve I was not using for a laptop and this seemed like a good way to keep all the stuff organized.